Ok, so, I have been listening to Cristina’s podcast, Refashion: Where Fashion Meets Tech, for a few months now and am obsessed!! It’s so different from the other business-y podcasts. With each guest she gets down to the real shit people want to know: how did they get started, marketing strategies that worked for them, branding tips, where the idea for their business came from, funding, etc.
Basically, you need to listen to this if you need a little kick in the ass and to hear about people who grew an idea from nothing and no money, into something insanely successful.
|| Hi hi! Please introduce yourself! ||
Hiii! I’m Cristina and I’m a content strategist, communication consultant and the founder and host of the Refashion Podcast – a weekly show bringing together influencers and brands from fashion and beauty to discuss business strategy and building success. My goal with the show is to build community and help people become unwavering confident in going after their dreams.
I love to help people and brands find their voice and grow their business through content and storytelling. I’ve been told all my life that I have a gift of gab, lol, so I made it part of my business.
I’m launching a communication course in January! It’s a 6 week masterclass designed for female creative entrepreneurs in their first three years of business who want to be more effective, connected and powerful with their teams. You can follow the fun on Snap, Insta or through the podcast, so reach out to me! I’d love to connect!
|| “Refashion- Where Fashion Meets Tech” is one of my favorite Podcasts! How did you get into Podcasting? ||
First, wow, so flattered. Gosh, where do I start?
So this is what happened. I had started my blog while I was working at a digital agency and making leather bags on the side as a fun crafty outlet. I’d always been fascinated by the fashion industry, especially emerging designers and how these brave creatives were actually turning their passions into a reality. I knew I knew digital marketing, but I didn’t know how to start a business but I so curiously wanted to know how they were doing it. So, I started writing blog posts about the fashion industry from a marketing perspective, meaning, I’d break apart a brand’s campaign strategy or an emerging designer’s launch strategy and I started to feel a new sense of aliveness.
Then, one day a PR company reached out to me and asked if I’d interview one of their clients. At the time, I’d never interviewed anyone in my life, but I thought what the heck, HELL YES. So I said yes and asked if I could interview the founder.
You bet every ounce of me was nervous. The interview was set super early in the morning and I got full on ready like a 17 year old prom queen, lol. I’ll never forget that day. I’m getting goosebumps right now. I interviewed Jill Sherman from Modalyst over Skype and while I interviewed her like a robot, I was HOOKED. Days later I ended up at a networking event where John Lee Dumas from the #1 business podcast, Entrepreneur on Fire was speaking and I decided right then and there I too was going to start a podcast.
At the time, I was heading to SXSW V2V to write about female entrepreneurship and decided I’d put together a list of people in the industry that I wanted to meet. My #1 was Liz Bacelar, founder of Decoded Fashion. I twitter stalked her, saw her in a crowd of people, pulled her aside and told her that I wanted to start a podcast covering the intersection of fashion and tech. She drilled me with questions about monetization and then asked me to meet her for breakfast the next day. She instantly became my biggest supporter in the industry and a mentor.
But the craziest thing is that I then decided I needed to go to SXSW in Austin to land my first guests. I leveraged the relationships that I built at SXSW V2V and got two press passes for Austin. My boyfriend, now fiancee, and I drove from SD to Austin (yea, crazy!) and I went to as many fashion panels as I could and waited to chat with the speakers to invite them on this up and coming fashion/tech podcast I was creating. It was there that I landed Will Young from Zappos, Heidi Zak from ThirdLove, Rachel Aurthur from WGSN and a few other great guests.
|| Each guest that you feature on Refashion always brings so much to the table as far as business advice and tips to building a business and brand. How do you find your guests for the podcast? ||
So after my romp in Austin, I obviously built a new little network. I made sure to stay in touch and really foster every single relationship. With every guest that I have on, I ask them to introduce me to three people in their network who they’d think would be a great fit for the show. I also do a lot of twitter stalking, lol and just ask. To be honest, the real tip here is just being authentically you and curiously engaged. I’ve found that if you’re just a real person, and are genuinely curious and interested in people, people want to help you.
I also make sure to stay active in the fashion community. I’m the fashion tech advisor for GRID110, LA’s first fashion tech accelerator program, so I’m meeting new people all the time.
| How freaking cute is her setup?? |
|| What made you want to go against the grain and do more of a tech/business podcast? ||
Hmm, the idea just came naturally to me. I noticed there were a lot of technology startups budding up in the fashion industry and that interested me. I also knew there was so much knowldge to be shared about building a business in the fashion industry and I wanted to bridge that gap to help empower as many people as I could to live their wildest dreams. I basically created a show I wish I could listen to and that allowed me to connect with as many interesting, badass people I could possibly meet.
|| What advice do you have for someone who’s wanting to create Podcast? What tips do you have on how to stand out and build a unique brand? ||
I just recently received some great advice during a recent episode I recorded with The Stylist LA and that was “Done is better than perfect.” Gosh, that’s another reason why I love podcasting, you’re always learning and taking those insights to grow and expand. But with that advice, I’d say if you want to start a podcast, just start. Create a list of 10-20 people you’d love to interview and make it a point to get connected and ask each of them to be part of your show. Just wait, you’ll be so so impressed at how many yes’s you’ll get and that will fuel your confidence to keep going. Also, seek mentorship and ask for help. Don’t recreate the wheel, ask for support!
And for building a unique brand…just be you. Be you and your tribe will begin to rally with you. Interact with your audience from the beginning even if it’s just three people. Ask to chat with them. See what they like about your show, what they don’t, what’s missing, what challenges they’re dealing with. Remember, as much as the show is for your own personal growth, it’s first and foremost for your audience. Your audience is going to help you have a long, beautiful journey. Cherish them and make sure your show caters to their needs, not the needs of everyone.