I’ve always been a bit of an environmentalist, but lately I’ve tried to be extra cautious when it comes to recycling, doing what I can to help the planet, and of course helping save the animals.
This year I was thinking about the amount of wrapping paper that is wasted every year ( 4 billion tons in the US alone), and about how crazy important is to start making positive changes on the planet before it’s too late.
I stumbled across Wrappily on Insta and basically fell in love with their message and every single piece of wrapping paper on their site. They use old newspapers and reprint cute and festive designs on them to give you the perfect piece of wrapping paper. I’ll probably just decide to wrap random things around the house in this paper or this print, just because it’s cute AF.
The founder, Sara was sweet enough to “gift” me with a few sets of her Christmas prints and do a fun
Q & A for all of you on how the idea for Wrappily came about, what makes then unique, and how we can all go a little green this year.
I originally had the idea years before I launched the business. It’s inception was situational: I’d just left a demanding job of over eight years and I had no plan. My creative space was wide open. Simultaneously, it was a time when many in my peer group, myself included, were getting married and having babies. I was inundated with these heavy gifting events, showers, weddings, kids birthdays. The cumulative wrapping paper waste really burdened me. But, life got in the way. I had two kids and the idea was shelved. I assumed by the time I could get to it, someone would have already done it. A few years later the idea, and the space to do it, appeared in a very strong, clear way. I couldn’t NOT act on it at this point.
Wrappily is a new concept in wrapping paper, we take great patterns and print them on 100% recyclable newsprint using neighborhood newspaper presses. Gift wrap accounts for nearly 4 billion tons of trash every year in the US alone. We set out on a mission to green-up giving and hope to put a dent in that. At it’s core, Wrappily is all about creating a shorter supply chain. The concept of using newspaper presses to produce gift wrap comes down to the practicality that these presses are available just about everywhere. And of course, newsprint is so easily recycled everywhere, too. Stop and think about the resources consumed by conventional gift wrap printed in China then shipped around the globe. Multiply that times just about everything we use on a daily basis and it is ghastly! These goods are sold so cheap, but at such a great expense to the environment.
Working with independent artists and designers is my absolute favorite part of my job. I use Instagram a lot to connect and explore different artists, and once a year we do our Earth Day Design Contest, where artists are invited to submit their nature-inspired patterns and our Wrappily community votes on their favorites. Ashlee Fujimoto, who designed Hawaii Love, was one of the contest winners this year. You can meet more of our artists and see their Wrappily designs on our Meet The Designers page.
Whatever you need to get your gifts looking amaze, she has.